STAND DOWN
Brand evolution, strategy and capital campaign for local veteran organization.
The client.
Stand Down’s mission is to reintegrate displaced and at-risk veterans and their families back into the communities to sustain independent living, restoring their dignity and promoting community awareness. With the help and support of Stand Down, veterans are better equipped with support services including housing and financial assistance.
The opportunity.
Stand Down needed to refine their brand to be consistent, professional and appealing. Once their brand was established, they needed to position themselves for a long-term fundraising capital campaign to build a community that provides temporary and transitional housing and supportive services for veterans and their families all in one centrally located safe location.
The outcome.
Stand Down engaged Quigley Marketing to lead the rebranding initiative and translate their mission digitally to a new audience of donors. We developed a new digital platform to share their mission and collect donations. The platform also provides engagement for veterans who are in need of services.
Successful implementation.
The platform was met with overwhelming success. Donations increased and intended fundraising is closer to its projected goal.
Successful implementation.
The platform was met with overwhelming success. Donations increased and intended fundraising is closer to its projected goal.
