HORIZON POOL AND PATIO
Brand architecture, identity and website for local retail location.
Founded in 1985, Horizon Pool & Patio is a Wellington-based company that provides residential and commercial pool service, a retail location for pool supplies as well as renovation and resurfacing services, including major equipment sales and repair. The company is distinguished by its relentless pursuit of the “best pool company” reputation in the western communities.
After experiencing considerable growth in its hometown market, Horizon Pool & Patio felt primed to expand its residential and commercial resurfacing and renovation projects as well as its commercial pool service countywide. Now the question became how would they get their name in front of the right customers?
The brand architecture.
Horizon Pool & Patio needed to reinforce their brand as modern and unified while still effectively positioning their offerings to audiences with different needs and expectations. Quigley Marketing re-thought Horizon’s brand architecture, forming a brand house. The new brand structure provided clarity to the market and a tailored user experience for its distinct audiences.
The visual identity.
We identified opportunities, along with the target audience, dividing it into three unique sets: pool service, renovations/resurfacing and retail. We gathered a balance of traditional and digital advertising to help capture all three market segments.