FLEMING HOMES
Marketplace brand positioning, branding and advertising strategy and execution for regional homebuilder.
The client.
Fleming Homes builds beautiful residential homes in North Carolina and Tennessee. Thoughtfully constructed, their homes integrate seamlessly with the natural surrounds, and provide their homeowners with an exceptional home buying experience.
The opportunity.
Fleming Homes partnered with Quigley Marketing to create community specific brands, collateral pieces and advertising campaigns that would sell homes, encompass their culture and offer buyers an alternative to large builders.
The outcome.
With the consistent branded collateral pieces and advertising strategy in place, Fleming Homes was positioned to lead the marketplace, as they offer more included features than their competitors, and are competitively priced. We positioned their campaign to own their price point through their messaging and customer experience.
The strategy.
Speaking directly to the audience for the communities, Fleming Homes was able to highlight the benefits of the overall value versus the competition. Whether custom-built single family homes for families or active adult communities with a mile-long recreation calendar for 55+, Quigley Marketing was successful in piecing the strategy together to sell homes.
